The hardest thing to do is kick down accepted wisdoms.

 And there are five big trends:

 1.The old ways don’t work anymore

 2.The big are getting bigger but mostly less creative

 3.People are harder to manage than ever

 4.Consumers are harder to convince (about anything)

 5.Too many people are operating below their potential

It’s “tear it up and start again time”.

It’s “study what’s working anywhere else time”.

It’s “look, listen and learn time”.